Develop a Powerful Digital Marketing and Advertising Strategy 

This powerful digital advertising training day will help your organization to plan and implement an optimized digital advertising strategy that maximizes return on investment. Delegates will master the art of email marketing and discover how your brands can benefit from innovative and cutting-edge technologies.  

Digital Advertising Strategy  

• The art of effective messaging   

• Multi-channel media selection 

• Planning advertising and promotional campaigns 

Emerging and Cutting-Edge Technologies for Marketing 

• Digital marketing opportunities from emerging technologies 

• How artificial intelligence can be deployed effectively for marketing  

Effective Email Marketing 

• Email marketing strategy, benefits and opportunities 

• Effective email marketing campaigns 

• How to increase open and click-through rates    

• Email marketing metrics   

• Email marketing and social media integration 

• Email marketing versus SMS   

• Email marketing and the law   

• Newsletter subscription and autoresponders 

• Technical requirements for marketing emails    

• Email marketing tool selection 

• Email marketing workshop   

Content Strategy and Customer Experience 

Delegates will learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content. This powerful training will help your organization to increase sales through your website, as well as improve overall user experience.   

Understand your audience 

• Gain a clear understanding of your organization’s target audiences 

• Understand psychology and how to engage customers on the website and product pages 

Engage your audience to buy, subscribe and interact 

• Learn how to create engaging customer journeys for your visitors 

• Learn how to target and get closer to your organization’s audience 

• Learn how to avoid the '7 Deadly Web Content Sins'  

• Get our ‘12 Keys to Content Success’ 

• Discover cutting edge technologies for content 

• Find out what media to use to present your content 

• Understand how to enable viral marketing and advocacy on your pages 

Writing for the Web 

• Learn how to write and present text effectively 

• Learn how to grab your readers attention in a few seconds 

• Learn how to search engine optimize content 

• Understand how to balance the customer experience with search engine optimization 

• Learn how to optimize text so that it’s readable on the Internet manually or aided by emerging technologies such as AI 

Web content and information architecture   

• Learn how to structure and plan marketable content for maximum customer and user experience 

• Prepare and architect optimized navigation and page layouts, as part of our information architecture and wireframing workshop   

Introduction to PPC, display advertising and analytics - delivered by a highly experienced Google Ads trainer. Delegates will: - 

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• Learn how to plan, create and manage an effective pay-per-click advertising 

• Gain practical learning throughout the course to reduce your costs and increase your sales 

• Gain a comprehensive understanding of the search engine marketplace 

• Learn practical cost-saving tips 

• Discover the latest technologies and tools provided by leading social networks and search engines 

• Find out how to employ PPC tools for Market Intelligence 

• Learn how to optimize PPC for mobile devices  

• Discover what analytics are helpful for decision-making  

• Participate in hands-on exercises 

Social Media Marketing 

Master the art of using social media for your organization.  Our social media training will help your organization to enhance their reputation, increase sales, build brand awareness, generate advocacy and trust, and build closer relationships with customers. 

The training will deliver valuable insights for online social networking. Delegates will discover how to leverage a variety of social media networks and applications, saving time and avoiding pitfalls. 

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The Social Media Game Plan™  

Get your team started on a Social Media Game Plan™ for your organization.  

Learn how to search engine optimize your company profiles, links and content   

• Find out the right online networks to invest your time and energy   

• Learn and develop social media ideas for your organization’s website   

• Discover how social media connects to other marketing activities   

• Understand how to generate online advocacy and leverage social media as a viral marketing channel 

Hands-On Applications Workshops  

Delegates will discover at least three technologies suitable for your industry and find out how to employ them effectively. They will: - 

• Set-up profiles and get started with social media networks  

• Understand how to engage with your organization’s audience   

• Complete a Social Media Game Plan™