COB CERTIFIED CONTENT STRATEGIST

World leading Content Strategy course

Learn how to engage your audiences to book, buy, subscribe, and interact!
Delegates and subscribers will have access to the most established content strategy training and certification. They will learn via our innovative interactive e-learning platform or as a classroom course delegate and have access to the latest insights and tips on artificial intelligence and emerging technologies, as they study for a Certificate in Online Business™.

Options
Online Edition

Classroom On-Site

Exams

Content Planners, Producers and Publishers

Marketing Professionals

Web Designers / Developers

Job seekers and careers changers

From Learning to Action

During and / or further to the course, subscribers and delegates are encouraged to: -

Develop an optimal content strategy either independently or in collaboration with colleagues
Create a storyboard for your organization’s website, portal, or internet site
Architect high-impacting wireframes for key pages on websites
Plan and organize relevant and engaging content for websites
Write, co-ordinate, verify or manage AI to write search engine optimized content
Implement ethics and best practice for content development and publishing

"The content strategy course was incredibly useful. The course and trainer have made me even more enthusiastic about my role."

Mhairi McKenzie, E-Commerce Co-ordinator, The Dune Group

"I highly recommend the content strategy course. It was very interesting and informative. The hands-on exercises were particularly useful."

Emma Bishop, then Product Manager, Skype

"The content strategy course was flexible to cater to the individuals needs of each attending. The trainer was very engaging and personable."

Alex Burford, Content Manager, Warner Music Group

"The content strategy course was a really great day and there were lots of great tips and ideas to take away... it gave me a wealth of ideas for future projects."

Chloe Grant, then Brand Manager, Chapman Entertainment

"Very insightful. We have now started implementing those ideas in our web site."

Femi Ojemuyiwa, IT Web Manager, Maidstone Borough Council

CLASSROOM OPTION

Classroom Option

Delegates can attend this fun practical classroom training as a 1-day course, or as part of one of our broader management or marketing programs. Digital Skills Authority delivers this established training as part of a wider on-site course bookable by organizations.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by ‘Licensed Training Providers’ internationally. Get On-Site Training

Understand your audience

Gain a clear understanding of your organization’s target audiences

Understand psychology and how to engage customers on the website and product pages

Engage your audience to buy, subscribe and interact!

Learn how to create engaging customer journeys for your visitors

Learn how to target and get closer to your organization’s audience

Learn how to avoid the '7 Deadly Web Content Sins'

Get our ‘12 Keys to Content Success’

Discover cutting edge technologies for content

Find out what media to use to present your content

Understand how to enable viral marketing and advocacy on your pages

Writing for the Web

Learn how to write and present text effectively

Learn how to grab your readers attention in a few seconds

Learn how to search engine optimize content

Understand how to balance the customer experience with search engine optimization

Learn how to optimize text so that it’s readable on the Internet manually or aided by emerging technologies such as AI

ONLINE EDITION

Online COBDME

Get instant access to the online version of this global Content Strategist Qualification. Subscribe your employees to this course so they get expert insights and powerful hands-on workshops including content strategy, wireframing and storyboarding, SEO web writing. This course has been attended by Skype, Warner Music Group, John Lewis, Three, Mars, L'Oréal, international government ministries, banks, airlines and more.

Price per subscriber $549* (including tax) includes: -

4-week interactive e-learning course includes access to powerful online lessons quizzes and workshops. (compatible with Tablets, Windows and Mac PCs)

3 official downloadable e-learning course books and exercise pack

Includes online exam and shareable Digital Credential (if exam passed)

Learn Now Pay Later

*Multi-User Licenses

The interactive online lessons, powerful guides and workbooks will give subscribers the following learning: -

Content strategy and planning
Wireframing and storyboarding
Audience engagement and internet psychology
SEO Web writing for maximum engagement
Exam practice exercises and online examination

What else?

Subscribers will have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

SHARE YOUR ACHIEVEMENT ONLINE

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

Share on their LinkedIn profile
Announce over social media, through email and WhatsApp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed their certification badge on their résumé or website

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Other marketing team members may be interested in:

COB Certified Marketing Leader
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