COB CERTIFIED MARKETING EXECUTIVE

Results-Driven Marketing Course

Get powerful digital marketing tactics for your organization and avoid the pitfalls.
Delegates and subscribers will stay one step ahead with this high-impacting digital marketing executive course and qualification. Our industry program will help your organization to use powerful digital marketing technologies and tactics for your organization, its products and services. Delegates and subscribers will have access to the latest insights and tips on artificial intelligence and emerging technologies, as they study for a Certificate in Online Business™.

Options
Online Edition
Classroom On-Site
Exams

Marketing team members

Hands-on Marketing Consultants and agencies

During and / or further to the course, subscribers and delegates are encouraged to: -

Implement effective email marketing, social media marketing, SEO and digital advertising

Develop or work collaboratively to develop creative marketing and advertising campaigns to engage target audiences to buy, subscribe and interact

Deploy effective social media tactics to support branding, support sales generation and enhance your organization's reputation

Execute essential pay-per-click advertising campaigns avoiding costly pitfalls

Work collaboratively as part of an effective marketing team

Learn fundamental promotional marketing concepts

Learn practical digital marketing techniques in email marketing, social media, digital advertising and more

Learn how to write search engine optimized content

Learn how to engage customers to book, buy, subscribe and interact

Gain valuable tips to captivate your audience and optimize user experience

Get exam practice exercises

Complete fun high-impacting practical workshops

Gain a globally recognized industry certification

CLASSROOM OPTION

Classroom Option

This high-quality consultative 5-day Marketing Executive course delivers expert insights and powerful hands-on workshops. Delegates will experience real-world examples and approaches applicable to projects - both in real-time and after the course. Small-sized classes enable expert industry trainers to focus attention on delegates and their projects. As a premium course delegate, they will receive valuable and immediate feedback about their classwork and how it applies to your organization

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by ‘Licensed Training Providers’ internationally. Get On-Site Training

Learn Email Marketing

Master the art of email marketing: -

Email marketing strategy, benefits and opportunities

Effective email marketing campaigns

How to increase open and click-through rates

Email marketing metrics

Email marketing and social media integration

Email marketing versus SMS

Email marketing and the law

Newsletter subscription and autoresponders

Technical requirements for marketing emails

Email marketing tool selection

Email marketing workshop

Content Strategy and Customer Experience

Delegates will learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content. This powerful training will help your organization to increase sales through your website, as well as improve overall user experience.

Understand your audience

Gain a clear understanding of your organization’s target audiences

Understand psychology and how to engage customers on the website and product pages

Engage your audience to buy, subscribe and interact

Learn how to create engaging customer journeys for your visitors

Learn how to target and get closer to your organization’s audience

Learn how to avoid the '7 Deadly Web Content Sins'

Get our ‘12 Keys to Content Success’

Discover cutting edge technologies for content

Find out what media to use to present your content

Understand how to enable viral marketing and advocacy on your pages

Writing for the Web

Learn how to write and present text effectively

Learn how to grab your readers attention in a few seconds

Learn how to search engine optimize content

Understand how to balance the customer experience with search engine optimization

Learn how to optimize text so that it’s readable on the Internet manually or aided by emerging technologies such as AI

Introduction to PPC, display advertising and analytics - delivered by a highly experienced Google Ads trainer. Delegates will: -

Learn how to plan, create and manage an effective pay-per-click advertising

Gain practical learning throughout the course to reduce your costs and increase your sales

Gain a comprehensive understanding of the search engine marketplace

Learn practical cost-saving tips

Discover the latest technologies and tools provided by leading social networks and search engines

Find out how to employ PPC tools for Market Intelligence

Learn how to optimize PPC for mobile devices

Discover what analytics are helpful for decision-making

Participate in hands-on exercises

Social Media Marketing

Master the art of using social media for your organization.  Our social media training will help your organization to enhance their reputation, increase sales, build brand awareness, generate advocacy and trust, and build closer relationships with customers.

The training will deliver valuable insights for online social networking. Delegates will discover how to leverage a variety of social media networks and applications, saving time and avoiding pitfalls.

The Social Media Game Plan™ 

Get your team started on a Social Media Game Plan™ for your organization. 

Learn how to search engine optimize your company profiles, links and content  

Find out the right online networks to invest your time and energy

Learn and develop social media ideas for your organization’s website

Discover how social media connects to other marketing activities

Understand how to generate online advocacy and leverage social media as a viral marketing channel

Hands-On Applications Workshops 

Delegates will discover at least three technologies suitable for your industry and find out how to employ them effectively. They will: -

Set-up profiles and get started with social media networks

Understand how to engage with your organization’s audience

Complete a Social Media Game Plan™

ONLINE EDITION

E-Learning COBDME

Get instant access to the industry's leading online digital marketing executive course. Subscribe your employees on the 2025 e-learning blended online + live and recorded webinar version of this globally recognized e-business certification from The Certificate in Online Business™ (COB) series.

Price per subscriber $2,495* (including tax) includes: -

12-weeks access to high-impacting interactive online lessons and workshops, live and recorded webinars (compatible with Tablets, Windows and Mac PCs)

Downloadable e-learning versions of the 5 official COB Certified Marketing Executive course books

Taking the Exam

Includes Digital Skills Authority exam administration costs (excludes retakes)

Digital Skills Authority remote live exam attendance with invigilator - Add $185 or

Exam attendance in person at ‘Authorized Testing Centers’ , bookable and payable direct to testing centers around the globe. Prices vary, full details

Learn Now Pay Later

*Multi-User Licenses

The interactive online lessons, powerful guides and workbooks will give subscribers the following learning: -

Email marketing and emerging technologies

Content strategy and customer experience

Pay-Per-Click advertising

Social media marketing and networking

Exam practice exercises

What else?

Subscribers will have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

SHARE YOUR ACHIEVEMENT ONLINE

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

Share on their LinkedIn profile
Announce over social media, through email and WhatsApp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed their certification badge on their résumé or website

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YOU MAY ALSO BE INTERESTED IN:

ALL MARKETING COURSES

If you are browsing courses for your entire e-commerce team, you may be interesting the following programs, which are delivered as 5-day consultative classroom programs, or high quality interactive e-learning programs.

COB Certified Digital Marketing Manager
COB Certified Category Manager
COB Certified Content Strategist

Other marketing team members may be interested in:

COB Certified Marketing Leader
COB Certified Web Writer