COB CERTIFIED E-COMMERCE LEADER

Sales Boosting
E-Commerce Course for Leaders

Enable your senior retail team to lead and implement profitable e-commerce strategy, planning and effective management. They will also learn the art of content strategy and customer experience, as well as gain some essential learning on digital marketing and advertising. They will learn how to leverage advanced analytics, artificial intelligence, futures technology, optimal strategic planning, governance and innovation to ignite and protect your e-commerce business.

Options

Online Edition

Classroom On-Site

Exams

Retail Business Owners
E-Commerce & Retail Directors
Heads of Online Selling

From Learning to Action

During and / or further to the course, subscribers and delegates are encouraged to:-

Develop an e-commerce plan, take responsibility, or contribute to your company’s e-commerce initiative 
Implement E-Commerce strategy and tactics to increase and optimize sales
Identify, understand and manage e-commerce risks within your organization
Assess team and supplier responsibilities and skills for implementing e-commerce, digital marketing, online content and customer experience
Identify and select or help to select the right choice of suppliers  
Lead or contribute to online store structure, product categorization and merchandising needs
Identify current e-commerce activities needing improvement or change  
Based on the introductory digital marketing lessons, identify e-marketing activities needing improvement or change

Our Leader Programs are a new series with the Manager program as a core foundation. Selected Testimonials from Part 1 - E-Commerce Management

"The COB Certified E-Commerce Manager program delivers a full overview of all aspects that must be considered for e-commerce. It is based on case studies, web demos and workbooks to get the fundamentals. "

Charly Lupart, then End User Industry Marketing Director, Schneider Electric

"The course was practical and relevant, and I have already started putting lessons learned into action in my business. The course was not only helpful but really interesting and fun. I would urge any business owners who are formulating an e-commerce strategy to attend."
Amanda Waterstone, Fashion Accessories Retailer

"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."

Jacqueline Harper - then Director Online at Three (Hutchison 3G)

Gain a solid foundation of knowledge to build an optimal e-commerce plan for your company
Discover strategic and tactical methods to maximize online sales
Get an insight into selecting and implementing future and emerging technologies such as Artificial Intelligence
Participate in practical, relevant and advanced workshops
Identify, understand and manage risks relating to international e-commerce business
Find out how to select appropriate tools and suppliers
Learn how to communicate your business requirements more effectively
Learn practical cost-saving tips for e-commerce success
Gain a global industry leader certification

Classroom Management

Classroom Leader

PART 1 - CLASSROOM OPTION - MANAGEMENT

This high-quality consultative 5-day E-Commerce management course delivers expert insights and powerful hands-on workshops. Delegates will experience real-world examples and approaches applicable to projects - both in real-time and after the course. Small-sized classes enable expert industry trainers to focus attention on delegates and their projects. As a premium course delegate, they will receive valuable and immediate feedback about their classwork and how it applies to your organization and e-commerce. 

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by ‘Licensed Training Providers’ internationally. Get On-Site Training

Learn how to plan for profitable e-commerce 

Our e-commerce training will help delegates understand whether selling over the internet is right for your business and how to implement it efficiently and profitably. They will learn how to take charge of your e-commerce project and communicate requirements effectively to online store builders, to achieve a plan for successful and profitable e-commerce.

E-commerce, its benefits, and risks

The motivators behind why customers buy online

Building consumer trust online

Elements of a successful storefront

Online store considerations for choosing an online store package

Requirements for bespoke development

Stock, tax, shipping, security, and accounting

How to accept secure web and mobile payments

How to avoid chargebacks and fraud

Understanding multi-channel environments

E-commerce law overview

Introduction to Digital Marketing & Branding

Marketing Planning

Marketing and your customers

Principles of marketing

The art of effective messaging

Digital marketing strategy

AI for marketing productivity

Digital Advertising

Search engine marketing

Pay-Per click workshop

Viral and affiliate marketing

Banner and video advertising

Email Marketing

Leveraging business email

Email marketing statistics

Email vs. direct marketing

Email marketing best-practice guide

Introduction to Social Media

What is social media?

Why is it important for marketing?

What are the dangers of social media?

What are the right tools for you?

How do we use them?

Content Strategy & Customer Experience

Delegates will learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content. This powerful training will help your organization to increase sales through your website, as well as improve overall user experience.

Understand your audience

Gain a clear understanding of your organization’s target audiences

Understand psychology and how to engage customers on the website and product pages

Engage your audience to buy, subscribe and interact

Learn how to create engaging customer journeys for your visitors

Learn how to target and get closer to your organization’s audience

Learn how to avoid the '7 Deadly Web Content Sins'

Get our ‘12 Keys to Content Success’

Discover cutting edge technologies for content

Find out what media to use to present your content

Understand how to enable viral marketing and advocacy on your pages

Writing for the Web

Learn how to write and present text effectively

Learn how to grab your readers attention in a few seconds

Learn how to search engine optimize content

Understand how to balance the customer experience with search engine optimization

Learn how to optimize text so that it’s readable on the Internet manually or aided by emerging technologies such as AI

Web Content Publishing

How to effectively manage content

How to define requirements for a content publishing system

Web Merchandising for Maximum Sales

Gain valuable insights into selling and psychology

Learn to categorize products for optimal impact

Learn how to merchandise products effectively to maximize sales

Understand how to cross-sell effectively

Discover intelligent tools to enhance online merchandising

Know what and how to implement social and search merchandising

Explore case studies and practical hands-on workshops

E-Learning Management

PART 1 - E-LEARNING OPTION - MANAGEMENT

SUBSCRIBE NOW

COMPARE COURSES

CORPORATE GUIDE

Get instant access to the industry's leading online e-business course. Subscribe your employees to the 2025 e-learning only edition of this globally recognized e-commerce certification program. Master International E-Commerce Planning and Management, Content Strategy and Customer Experience, Web Merchandising for maximum sales, plus an introduction to Digital Marketing and Advertising.

Price per subscriber $1,350* (including tax) includes: -

90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows and Mac PCs)
Downloadable e-learning versions of the 8 official COB Certified E-Commerce Manager course books

Taking the Exam

Includes Digital Skills Authority exam administration costs (excludes retakes)

Digital Skills Authority remote live exam attendance with invigilator - Add $185 or

Exam attendance in person at ‘Authorized Testing Centers,’ bookable and payable direct to testing centers around the globe. Prices vary, full details

Learn Now Pay Later

*Multi-User Licenses

The interactive online lessons, powerful guides and workbooks will give subscribers the following learning: -

E-Business Strategy and Planning

Subscribers will learn how to plan effectively for online business to save time, resources, and money. This valuable strategy and planning training will help them to develop and plan your organization’s e-business strategy.

The downloadable e-book 'E-Business Strategy, Planning and Management Workbook’ and online lessons will give subscribers the following essential learning: -

Understand the meaning and scope of e-business and what models fit your organization
Discover different revenue models for online business
Learn how to develop your organization’s e-business strategic plan
Identify and manage e-business risk
Gain an introduction to e-project management
Discover how to select and work with developers and agencies effectively
Gain expert insight into cost-saving project management tools

E-Commerce Planning

Discover how a profitable store should be implemented or improved for your business!

The downloadable e-book 'E-Commerce Planning and Implementing a Profitable Store' and online lessons, will deliver the following powerful learning: -

E-commerce, its benefits, and risks
The motivators behind why customers buy online
Online store considerations and choosing the right storefront solution
Developing requirements for stock, tax, shipping, and accounting
The requirements, pitfalls, and benefits of secure online payments
Introduction to web merchandising and the art of online selling
E-commerce law overview

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!

The downloadable e-book 'Content Strategy and Customer Experience Workbook', and online lessons give subscribers access to the following essential learning: -

Learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content, that will attract and retain users and customers
Master the art of online audience engagement
Learn how to powerfully present ideas, information, and other content online to maximise sales
Gain optimal web writing and search engine optimization techniques

Digital Marketing

Learn how to market your organization and its products and services effectively to the right audience, in an engaging way.

The high-impacting online lessons and downloadable e-books 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing and Advertising', will give subscribers the following essential learning: -

Learn how to develop an optimal marketing plan
Assess what traditional and digital marketing channels will work best for your organization
Master the art of effective messaging
Gain an introduction to digital advertising
Discover search engine marketing
Explore banner and video advertising
Learn how to harness viral and affiliate marketing
Get email marketing know-how
Get introduced to social media marketing and online PR

What else?

Subscribers will have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

PART 2 - LEADERSHIP, STRATEGY & INNOVATION

Our exclusive Leadership, Strategy & Innovation course, is delivered by leaders with decades of experience in industry, as a high-value 4-day classroom program.,

Licensed training providers charge £5,250 / $6,850 (US) for a classroom place. Delegates can save by booking the complete program (of two parts) at £9,450 / $12,495 (US). Alternatively, the manager program can also be booked as on-site team course for staff of all levels. Leaders can then extend onto the Leadership Program.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by 'Licensed Training Providers' internationally. Get On-Site Training

SHARE YOUR ACHIEVEMENT ONLINE

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

Share on their LinkedIn profile
Announce over social media, through email and WhatsApp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed their certification badge on their résumé or website

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ALL E-COMMERCE COURSES

If you are browsing courses for your organisation, you may be interesting the following programs, which are delivered as 5-day consultative classroom programs, or high quality interactive e-learning programs.

COB Certified E-Business Leader
COB Certified E-Commerce Manager
Dual COB Certified E-Business / E-Commerce Manager
Upcoming: COB Certified Marketplace Trader

Colleagues may also be interested in:

COB Certified Marketing Leader
COB Certified Digital Marketing Manager
COB Certified Content Strategist
COB Certified Web Writer

COB CERTIFIED E-COMMERCE LEADER

Sales Boosting E-Commerce Course for Leaders

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PART 1 - CLASSROOM OPTION - MANAGEMENT

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Where is this course available?

PART 1 - E-LEARNING OPTION - MANAGEMENT

Price per subscriber $1,350* (including tax) includes: -

Taking the Exam

Learn Now Pay Later

*Multi-User Licenses

PART 2 - LEADERSHIP, STRATEGY & INNOVATION

Where is this course available?

SHARE YOUR ACHIEVEMENT ONLINE

​​Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

YOU MAY ALSO BE INTERESTED IN:

Sales Boosting
E-Commerce Course for Leaders

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -