COB Certified E-Business Manager

Powerful Digital Transformation Course

Delegates and subscribers will master E-Business and E-Commerce Strategy, Planning and Management, Content Strategy and Customer Experience. They will be Introduced to Digital Marketing and Advertising and have access to the latest insights and tips on Artificial Intelligence and Emerging Technologies, as they study for a Certificate in Online Business™.

Options

E-learning Edition

Classroom On-Site

Power-Up

Exams

Business Owners
Department Directors
IT or Intranet Managers
Marketing, Web or E-Commerce Managers
Heads of Online

From Learning to Action

During and / or further to the course, subscribers and delegates will be encouraged to: -

Develop, take responsibility, or contribute to your organization’s e-business strategic plan
Identify, understand and manage digital risks within your organization
Assess team and supplier responsibilities for implementing e-commerce, digital marketing, online content and customer experience
Identify and select the right choice of suppliers
Identify current e-business activities that need improvement or change
Support your marketing team(s) by identifying digital marketing activities for improvement or change

"The E-Business Management Program is a good mix of theory, real life examples and exercises. I was able to implement quick wins, and prepare structural changes."

Mathias Deleu, European CRM & eCommerce Manager, Brady Corporation

"The experience I had of the COB Certified E-Business Manager Program was remarkable, and very fulfilling. Being introduced to the world of E-Business was worth the investment. The e-business strategy and planning elements were particularly interesting, as it required a shift in mind-set from the traditional strategy management planning. I recommend this course, as it not only taps into the commerce element, but also on how efficiency can be achieved through automation."

Portia Matsena, then Acting General Manager Commercial, South African Post Office

"I was astonished by how much I learned during the eBusiness management course. Excellent content. It was very fruitful to my work and helped me to establish a professional e-Business presence for Saudi Post."

Waheed BuSaeed, then E-Business Director, Saudi Post

"The trainer really brings 'talks that walk' with useful and actionable insights. It refreshed my memory on risk management, legal aspects of ecommerce and also key site design and ergonomy how to."

Christophe Ferrasse, Global E-Business Leader, Royal Canin - A Mars Company

"I found the COB e-business manager course extremely valuable particularly in terms of online customer experience and e-commerce. As an IT Manager in a smaller organisation, the learning enabled me to deliver strategic and business ideas, as well as technical input to the various teams in my company. Highly-Recommended."

Mark Furney, IT Manager, French Brothers

"The Certified E-Business Manager Program is a fruitful course containing a mix of theory and practical exercises. Very informative material, hands-on exercises, techniques...I especially liked the e-commerce and web content strategy days."

Osama Hamatto, E-Sales and Distribution Manager - Zain Telecom

"The overall experience was great."

Tomislav Tepeš - Airline Information Systems Manager, Croatia Airlines

"The E-Business Management Program was excellent. The e-commerce day was very intensive and expanded my thinking."

Deemah AlYahya, Tech Diplomat & Digital Economy Advisor, then E-Business & Services Manager - Saudi Stock Exchange

Gain a solid foundation of knowledge to start building an e-business strategic plan for your organization

Participate in practical and relevant hands-on exercises

Create a plan to attract and retain your online visitors

Identify, understand and manage risks relating to your online presence

Find out how to select appropriate tools and suppliers

Learn how to communicate your business requirements more effectively

Get an introduction to digital marketing channels and techniques to support your e-business

Understand the roles of different team members

Learn practical cost-saving tips for online success

Gain a globally recognized industry certification

CLASSROOM OPTION

Classroom Option

Delegates who attend the COB Certified E-Business Manager Program will learn how to increase your profits, enhance your reputation, and increase efficiency. This cutting-edge course is the essential training program for your team, to get your business online and improve your existing presence.

This high-quality consultative 5-day E-Business management course delivers expert insights and powerful hands-on workshops. Delegates will experience real-world examples and approaches applicable to projects - both in real-time and after the course. Small-sized classes enable expert industry trainers to focus attention on delegates and their projects. As a premium course delegate, they will receive valuable and immediate feedback about their classwork and how it applies to your organization and e-business offering. 

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by ‘Licensed Training Providers’ internationally. Get On-Site Training

E-Commerce Planning

Our e-commerce training will help delegates understand whether selling over the internet is right for your business and how to implement it efficiently and profitably. They will learn how to take charge of your e-commerce project and communicate requirements effectively to online store builders, to achieve a plan for successful and profitable e-commerce.

E-commerce, its benefits, and risks
The motivators behind why customers buy online
Building consumer trust online
Elements of a successful storefront
Online store considerations for choosing an online store package
Requirements for bespoke development
Stock, tax, shipping, security, and accounting
How to accept secure web and mobile payments
How to avoid chargebacks and fraud
Understanding multi-channel environments
E-commerce law overview

Introduction to Digital Marketing and Branding

Marketing Planning

Marketing and your customers

Principles of marketing

The art of effective messaging

Digital marketing strategy

AI for marketing productivity

Digital Advertising

Search engine marketing

Pay-Per Click workshop

Viral and affiliate marketing

Banner and video advertising

Email Marketing

Leveraging business email

Email marketing statistics

Email vs direct marketing

Email marketing best-practice guide

Introduction to Social Media

What is social media?

Why is it important for marketing?

What are the dangers of social media?

What are the right tools to use?

How do we use them?

Content Strategy and Customer Experience

Delegates will learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content. This powerful training will help your organization to increase sales through your website, as well as improve overall user experience.

Understand your audience

Gain a clear understanding of your organization’s target audiences
Understand psychology and how to engage customers on the website and product pages

Engage your audience to buy, subscribe and interact!

Learn how to create engaging customer journeys for your visitors
Learn how to target and get closer to your organization’s audience
Learn how to avoid the '7 Deadly Web Content Sins'
Get our ‘12 Keys to Content Success’
Discover cutting edge technologies for content
Find out what media to use to present your content
Understand how to enable viral marketing and advocacy on your pages

Writing for the Web

Learn how to write and present text effectively
Learn how to grab your readers attention in a few seconds
Learn how to search engine optimize content
Understand how to balance the customer experience with search engine optimization
Learn how to optimize text so that it’s readable on the Internet manually or aided by emerging technologies such as AI

Web Content Publishing

How to effectively manage content
Defining requirements for a content publishing system

Learn how to plan E-Business effectively

Learn how to plan effectively for online business to save time, resources, and money. This valuable e-business strategy and planning training will equip delegates with the necessary tools to develop and plan a digital business strategy.

What will the lessons cover?

Business Strategy

Understand the meaning and scope of e-business
Find out what models fit your business
Discover the essential elements of a strategic plan
Discover and discuss a variety of e-business revenue models
Learn planning using the Echo E-Strategy Methodology™
Start your own strategic plan for your organization

Risk Management

Identify and manage e-business risks
Learn how to avoid disasters
Discover the importance of contingency planning
Learn about potential security risks
Understand digital risks and why management is essential to any organization building an online presence
Discover legal and reputational risks
Learn how to formulate organizational e-risk guidelines

Project Management - An Introduction for Managers

Understand the scope and scale of e-business projects
Find out how to successfully manage digital business projects
Identify project challenges and special considerations
Get a definition of successful digital business projects
Discover how to select and work with developers and agencies effectively
Gain an expert's insight into cost-saving project management tools

E-LEARNING EDITION

E-Learning COBEBIZ

Get instant access to the industry's leading online e-business course. Subscribe your employees to the 2025 e-learning only edition of this globally recognized e-business certification program. Master E-Business and E-Commerce Strategy, Planning and Management, Content Strategy and Customer Experience, plus an introduction to Digital Marketing and Advertising.

Price per subscriber $1,350* (including tax) includes: -

90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows and Mac PCs)
Downloadable e-learning versions of the 8 official COB Certified E-Business Manager course books

Taking the Exam

Includes Digital Skills Authority exam administration costs (excludes retakes)
Digital Skills Authority remote live exam attendance with invigilator - Add $185 or
Exam attendance in person at ‘Authorized Testing Centers,', bookable and payable direct to testing centers around the globe. Prices vary, full details

Learn Now Pay Later

*Multi-User Licenses

The interactive online lessons, powerful guides and workbooks will give subscribers the following learning: -

E-Business Strategy and Planning

Subscribers will learn how to plan effectively for online business to save time, resources, and money. This valuable strategy and planning training will help them to develop and plan your organization’s e-business strategy.

The downloadable e-book 'E-Business Strategy and Management Workbook' and online lessons will give subscribers the following essential learning: -

Understand the meaning and scope of e-business and what models fit your organization
Discover different revenue models for online business
Learn how to develop your organization’s e-business strategic plan
Identify and manage e-business risk
Gain an introduction to e-project management
Discover how to select and work with developers and agencies effectively
Gain expert insight into cost-saving project management tools

E-Commerce Planning for International Business

Subscribers will discover how a profitable store should be implemented or improved for your business or organization.

The downloadable e-book 'E-Commerce Planning and Implementing a Profitable Store' and online lessons, will deliver the following powerful learning: -

E-commerce, its benefits, and risks
The motivators behind why customers buy online
Online store considerations and choosing the right storefront solution
Developing requirements for stock, tax, shipping, and accounting
The requirements, pitfalls, and benefits of secure online payments
Introduction to web merchandising and the art of online selling
E-commerce law overview

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!

The downloadable e-book 'Content Strategy and Customer Experience Workbook', and online lessons give subscribers access to the following essential learning: -

Learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content, that will attract and retain users and customers
Master the art of online audience engagement
Learn how to powerfully present ideas, information, and other content online to maximise sales
Gain optimal web writing and search engine optimization techniques

Digital Marketing

Learn how to market your organization and its products and services effectively to the right audience, in an engaging way.

The high-impacting online lessons and downloadable e-books 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing and Advertising', will give subscribers the following essential learning:

Learn how to develop an optimal marketing plan
Find out what traditional marketing and digital marketing channels will work best for your organization
Master the art of effective messaging
Gain an introduction to digital advertising
Discover search engine marketing
Explore banner and video advertising
Learn how to harness viral and affiliate marketing
Get email marketing know-how
Get introduced to social media marketing and online PR

What else?

Subscribers will have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

SHARE YOUR ACHIEVEMENT ONLINE

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

Share on their LinkedIn profile
Announce over social media, through email and WhatsApp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed their certification badge on their résumé or website

Power-Up

POWER-UP

There are number of reasons why delegates and subscribers may benefit from taking the combined COB Certified E-Commerce and E-Business Manager training and certifications.

Opportunity to gain two certifications, without repeating shared course training
COB Certified E-Business Manager’s powerful e-business strategy, planning and management training
COB Certified E-Commerce Manager’s sales generating web merchandising training
Gain broader multi-industry insights to open new career pathways

Further options:

All three classroom

All three online

Gain a solid foundation of knowledge to start building an e-business strategic plan for your organization
Identify, understand and manage risks relating to your online presence
Learn how to communicate your business requirements more effectively
Understand the roles of different team members
Learn practical cost-saving tips for online success
Gain a globally recognized industry certification

Web Merchandising for Maximum Sales

Gain valuable insights into selling and psychology  
Learn to categorize products for optimal impact
Learn how to merchandise products effectively to maximize sales  
Understand how to cross-sell effectively  
Discover intelligent tools to enhance online merchandising  
Know what and how to implement social and search merchandising  
Explore case studies and practical hands-on workshops

Some organizations digitally transforming their organization and enhancing their business analysis and project teams, may benefit from commissioning a consultative classroom course combining all three manager programs.

Shared interdepartmental program
Multiple levels of staff join segments and certify
Selected colleagues attend training from one, two or all three of the programs
Taking the Accelerated Digital Excellence Program with exam success, qualifies delegates to take our pioneering Master of Digital Business Management

Alternatively, your employees can take our bootcamp management program online.

YOU MAY ALSO BE INTERESTED IN:

COURSES FOR LEADERS

If you are browsing courses for your organization, you may be interested in the following programs, which are delivered as 5 day consultative classroom programs, or high-quality interactive e-learning programs.

COB Certified E-Business Leader
COB Certified E-Commerce Manager
Dual COB Certified E-Business / E-Commerce Manager

Colleagues may also be interested in:

COB Certified Marketing Leader
COB Certified Digital Marketing Manager
COB Certified Content Strategist
COB Certified Web Writer