COB CERTIFIED E-COMMERCE MANAGER

The Ultimate Online Selling Course

This valuable sales and customer-focused international E-Commerce business course will help your organization plan and implement a powerful online store and sell your products and services effectively. Delegates and subscribers will have access to the latest insights and tips on artificial intelligence and emerging technologies, as they study for a Certificate in Online Business™.

Options

E-Commerce Directors and Managers

Heads of Online

Web Merchandisers and Store Managers

Business Owners

During and / or further to the course, subscribers and delegates are encouraged to:-

Develop an e-commerce plan, take responsibility, or contribute to your organization's e-commerce initiative 
Identify, understand and manage e-commerce risks within your organization
Assess team and supplier responsibilities for implementing e-commerce, digital marketing, online content and customer experience
Identify and select or help to select the right choice of suppliers  
Lead or contribute to online store structure, product categorization and merchandising needs
Identify current e-commerce activities needing improvement or change  
Based on the introductory digital marketing lessons, identify e-marketing activities needing improvement or change

"I've been able to begin restructuring things on this end. I found the course so beneficial...Everything I learned the E-Commerce Management Course was current and appropriate to my day-to-day work. The course challenged me to think outside my normal thought process and apply what I had learned to other businesses outside of my expertise."

Melanie Newell - then Assistant Manager - eBay Outlet Store, House of Fraser

"The COB Certified E-Commerce Manager program delivers a full overview of all aspects that must be considered for e-commerce. It is based on case studies, web demos and workbooks to get the fundamentals. "
Charly Lupart, then End User Industry Marketing Director, Schneider Electric

"The course was practical and relevant, and I have already started putting lessons learned into action in my business. The course was not only helpful but really interesting and fun. I would urge any business owners who are formulating an e-commerce strategy to attend."
Amanda Waterstone, Business Owner

"I would recommend the course for someone who is looking for a complete high-level view of E-Commerce, the course content is extensive so it will equip you well for the future, whether it be your own business or in your workplace."

Chris Chapman - then Online Commercial Performance Manager, Hutchison 3G

"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."

Jacqueline Harper - then Director Online at Three (Hutchison 3G)

"The Certified E-Commerce Manager course covered all the different aspects of ecommerce. I really enjoyed it and would definitely recommend it to anyone in the ecommerce field.",
Mhairi McKenzie, then E-Commerce Co-ordinator, The Dune Group

Learn how to engage your organization's customers to buy, subscribe and interact  
Gain valuable tips to increase sales and reduce costs  
Understand and learn how to avoid the common pitfalls  
Discover new technologies and tactics for e-commerce  
Learn how to attract customers to your store  
Complete high-impacting practical exercises
Gain a globally recognized industry certification

CLASSROOM OPTION

Classroom Option

This high-quality consultative 5-day E-Commerce management course delivers expert insights and powerful hands-on workshops. Delegates will experience real-world examples and approaches applicable to projects - both in real-time and after the course. Small-sized classes enable expert industry trainers to focus attention on delegates and their projects. As a premium course delegate, they will receive valuable and immediate feedback about their classwork and how it applies to your organization and e-commerce. 

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by ‘Licensed Training Providers’ internationally. Get On-Site Training

Learn how to plan for profitable e-commerce 

Our e-commerce training will help delegates understand whether selling over the internet is right for your business and how to implement it efficiently and profitably. They will learn how to take charge of your e-commerce project and communicate requirements effectively to online store builders, to achieve a plan for successful and profitable e-commerce.

E-commerce, its benefits, and risks

The motivators behind why customers buy online

Building consumer trust online

Elements of a successful storefront

Online store considerations for choosing an online store package

Requirements for bespoke development

Stock, tax, shipping, security, and accounting

How to accept secure web and mobile payments

How to avoid chargebacks and fraud

Understanding multi-channel environments

E-commerce law overview

Introduction to Digital Marketing and Branding

Marketing Planning

Marketing and your customers

Principles of marketing

The art of effective messaging

Digital marketing strategy

AI for marketing productivity

Digital Advertising

Search engine marketing

Pay-Per click workshop

Viral and affiliate marketing

Banner and video advertising

Email Marketing

Leveraging business email

Email marketing statistics

Email vs. direct marketing

Email marketing best-practice guide

Introduction to Social Media

What is social media?

Why is it important for marketing?

What are the dangers of social media?

What are the right tools for you?

How do we use them?

Content Strategy and Customer Experience

Delegates will learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content. This powerful training will help your organization to increase sales through your website, as well as improve overall user experience.

Understand your audience

Gain a clear understanding of your organization’s target audiences

Understand psychology and how to engage customers on the website and product pages

Engage your audience to buy, subscribe and interact

Learn how to create engaging customer journeys for your visitors

Learn how to target and get closer to your organization’s audience

Learn how to avoid the '7 Deadly Web Content Sins'

Get our ‘12 Keys to Content Success’

Discover cutting edge technologies for content

Find out what media to use to present your content

Understand how to enable viral marketing and advocacy on your pages

Writing for the Web

Learn how to write and present text effectively

Learn how to grab your readers attention in a few seconds

Learn how to search engine optimize content

Understand how to balance the customer experience with search engine optimization

Learn how to optimize text so that it’s readable on the Internet manually or aided by emerging technologies such as AI

Web Content Publishing

How to effectively manage content

How to define requirements for a content publishing system

Web Merchandising for Maximum Sales

Gain valuable insights into selling and psychology

Learn to categorize products for optimal impact

Learn how to merchandise products effectively to maximize sales

Understand how to cross-sell effectively

Discover intelligent tools to enhance online merchandising

Know what and how to implement social and search merchandising

Explore case studies and practical hands-on workshops

E-LEARNING EDITION

E-Learning COBEBIZ

Get instant access to the industry's leading online e-business course. Subscribe your employees to the 2025 e-learning only edition of this globally recognized e-commerce certification program. Master International E-Commerce Planning and Management, Content Strategy and Customer Experience, Web Merchandising for maximum sales, plus an introduction to Digital Marketing and Advertising.

Price per subscriber $1,350* (including tax) includes: -

90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows and Mac PCs)
Downloadable e-learning versions of the 8 official COB Certified E-Commerce Manager course books

Taking the Exam

Includes Digital Skills Authority exam administration costs (excludes retakes)

Digital Skills Authority remote live exam attendance with invigilator - Add $185 or

Exam attendance in person at ‘Authorized Testing Centers,’ bookable and payable direct to testing centers around the globe. Prices vary, full details

Learn Now Pay Later

*Multi-User Licenses

The interactive online lessons, powerful guides and workbooks will give subscribers the following learning: -

E-Business Strategy and Planning

Subscribers will learn how to plan effectively for online business to save time, resources, and money. This valuable strategy and planning training will help them to develop and plan your organization’s e-business strategy.

The downloadable e-book 'E-Business Strategy, Planning and Management Workbook’ and online lessons will give subscribers the following essential learning: -

Understand the meaning and scope of e-business and what models fit your organization
Discover different revenue models for online business
Learn how to develop your organization’s e-business strategic plan
Identify and manage e-business risk
Gain an introduction to e-project management
Discover how to select and work with developers and agencies effectively
Gain expert insight into cost-saving project management tools

E-Commerce Planning

Discover how a profitable store should be implemented or improved for your business!

The downloadable e-book 'E-Commerce Planning and Implementing a Profitable Store' and online lessons, will deliver the following powerful learning: -

E-commerce, its benefits, and risks
The motivators behind why customers buy online
Online store considerations and choosing the right storefront solution
Developing requirements for stock, tax, shipping, and accounting
The requirements, pitfalls, and benefits of secure online payments
Introduction to web merchandising and the art of online selling
E-commerce law overview

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!

The downloadable e-book 'Content Strategy and Customer Experience Workbook', and online lessons give subscribers access to the following essential learning: -

Learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content, that will attract and retain users and customers
Master the art of online audience engagement
Learn how to powerfully present ideas, information, and other content online to maximise sales
Gain optimal web writing and search engine optimization techniques

Digital Marketing

Learn how to market your organization and its products and services effectively to the right audience, in an engaging way.

The high-impacting online lessons and downloadable e-books 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing and Advertising', will give subscribers the following essential learning: -

Learn how to develop an optimal marketing plan
Assess what traditional and digital marketing channels will work best for your organization
Master the art of effective messaging
Gain an introduction to digital advertising
Discover search engine marketing
Explore banner and video advertising
Learn how to harness viral and affiliate marketing
Get email marketing know-how
Get introduced to social media marketing and online PR

What else?

Subscribers will have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

SHARE YOUR ACHIEVEMENT ONLINE

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

Share on their LinkedIn profile
Announce over social media, through email and WhatsApp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed their certification badge on their résumé or website

Power-up

POWER-UP

There are number of reasons why delegates and subscribers may benefit from taking the combined COB Certified E-Commerce and E-Business Manager training and certifications.

Opportunity to gain two certifications, without repeating shared course training
COB Certified E-Business Manager’s powerful e-business strategy, planning and management training
COB Certified E-Commerce Manager’s sales generating web merchandising training
Gain broader multi-industry insights to open new career pathways

Further options:

All three classroom

All three online

Gain a solid foundation of knowledge to start building an e-business strategic plan for your organization
Identify, understand and manage risks relating to your online presence
Learn how to communicate your business requirements more effectively
Understand the roles of different team members
Learn practical cost-saving tips for online success
Gain a globally recognized industry certification

Delegates and subscribers will learn how to plan effectively for online business to save time, resources, and money. This valuable strategy and planning training will help them to develop and plan your organization’s e-business strategy.

Understand the meaning and scope of e-business and what models fit your organization
Discover different revenue models for online business
Learn how to develop your organization’s e-business strategic plan
Identify and manage e-business risk
Gain an introduction to e-project management
Discover how to select and work with developers and agencies effectively
Gain expert insight into cost-saving project management tools

Some organizations digitally transforming their organization and enhancing their business analysis and project teams, may benefit from commissioning a consultative classroom course combining all three manager programs.

Shared interdepartmental program
Multiple levels of staff join segments and certify
Selected colleagues attend training from one, two or all three of the programs
Taking the Accelerated Digital Excellence Program with exam success, qualifies delegates to take our pioneering Master of Digital Business Management

Alternatively, your employees can take our bootcamp management program online.

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YOU MAY ALSO BE INTERESTED IN:

If you are browsing courses for your entire e-commerce team, you may be interesting the following programs, which are delivered as 5-day consultative classroom programs, or high quality interactive e-learning programs.

COB Certified E-Commerce Leader
COB Certified E-Commerce Manager
COB Certified Category Manager
Upcoming: COB Certified Marketplace Trader

E-Commerce Marketing team members may also be interested in:

COB Certified Marketing Leader
COB Certified Digital Marketing Manager
COB Certified Content Strategist
COB Certified Web Writer

ALL E-COMMERCE COURSES