COB CERTIFIED WEB MERCHANDISER

Sales Boosting Web Merchandiser Course

Get Powerful Learning to Maximize Online Sales!
Attended by employees from leading retailers such as John Lewis, House of Fraser, Three, Schneider Electric, L'Oréal. This powerful sales boosting and customer-focused web merchandising certification course will help your organization present its products effectively online, as well as maximize the value of your shopping basket, by effective cross-selling and up-selling. Delegates and subscribers will have access to the latest insights and tips on artificial intelligence and emerging technologies, as they study for a Certificate in Online Business™.

Options
E-learning Edition
Classroom On-Site

Exams

Visual merchandisers

Web / Online Merchandisers

Retail teams selling online

Job Seekers and careers changers

Increase your sales*
Understand and balance both the customer needs, and the sales objectives of the retailer
Implement incentivization, cross-sell and upsell tactics to maximize order value
Make recommendations on technology needs for merchandising to boost sales
Gain greater ability to present products in an optimal way

*One retailer reported an increase in $79 million in online sales, further, to combining our training with their wider strategy and a new web merchandising technology

"Thanks for your help and support. I've been able to begin restructuring things on this end. I found the course so beneficial... Everything I learned the E-Commerce Management Course was current and appropriate to my day-to-day work. The course challenged me to think outside my normal thought process and apply what I had learned to other businesses outside of my expertise.”

Melanie Newell - Assistant Merchandiser, House of Fraser*

“I was able to implement quick wins, and prepare structural changes.”

Mathias Deleu, European CRM & eCommerce Manager, Brady Corporation*

*These delegates benefit from the fuller E-Commerce Manager which includes the Web Merchandising training days. Our dedicated Web Merchandiser Certification is a new program, enabling delegates to attend the Web Merchandising course training only and the opportunity to gain their own COB Certified Web Merchandiser Certification.

CLASSROOM OPTION

Classroom Option

This high-quality consultative 4-day Web Merchandiser course delivers expert insights and powerful hands-on workshops. Delegates will experience real-world examples and approaches applicable to projects - both in real-time and after the course. Small-sized classes enable expert industry trainers to focus attention on delegates and their projects. As a premium course delegate, they will receive valuable and immediate feedback about their classwork and how it applies to your organization and e-commerce offering, plus an exclusive Web Merchandising Masterclass.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by ‘Licensed Training Providers’ internationally. Get On-Site Training 

Content Strategy and Customer Experience

Delegates will learn how to plan, prepare, and publish engaging, marketable, valuable, and accessible website content. This powerful training will help your organization to increase sales through your website, as well as improve overall user experience.

Understand your audience

Gain a clear understanding of your organization’s target audiences

Understand psychology and how to engage customers on the website and product pages

Engage your audience to buy, subscribe and interact

Learn how to create engaging customer journeys for your visitors

Learn how to target and get closer to your organization’s audience

Learn how to avoid the '7 Deadly Web Content Sins'

Get our ‘12 Keys to Content Success’

Discover cutting edge technologies for content

Find out what media to use to present your content

Understand how to enable viral marketing and advocacy on your pages

Writing for the Web

Learn how to write and present text effectively

Learn how to grab your readers attention in a few seconds

Learn how to search engine optimize content

Understand how to balance the customer experience with search engine optimization

Learn how to optimize text so that it’s readable on the Internet manually or aided by emerging technologies such as AI

Web Merchandising for Maximum Sales

Gain valuable insights into selling and psychology

Learn to categorize your products for optimal impact

Learn how to merchandise products effectively for optimum sales

Understand how to cross-sell effectively

Discover intelligent tools to enhance online merchandising

Know what and how to implement social and search merchandising

Gain ‘Sales with Incentivization’ know-how

Web Merchandising Masterclass

E-Learning COBWM

E-LEARNING EDITION

Get instant access to the online version of this global Web Merchandiser Qualification. Subscribe your employees to this course so they get expert insights and powerful hands-on workshops including web merchandising, content strategy, SEO web writing. This course has been attended by professionals at Fraser, Three, Schneider Electric, L'Oréal and more.

Price per subscriber $675.00* (including tax) includes: -

6-week access to around 15-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows and Mac PCs)

Downloadable e-learning versions of the 5 official COB Certified Web Merchandiser course books

Includes online exam and shareable Digital Credential (if exam passed)

Learn Now Pay Later

*Multi-User Licenses

The interactive online lessons, powerful guides and workbooks will give subscribers the following learning: -

Understand your audience

Gain a clear understanding of your organization’s target audiences

Understand psychology and how to engage customers on product pages

Web Content that Sells

Learn how to avoid the '7 Deadly Web Content Sins'

Get our ‘12 Keys to Content Success’

Find out what media to use to present your products

Discover cutting edge technologies for content

Understand how to enable viral marketing and advocacy on your product pages

Writing for the Web

Learn how to write and present text effectively on your product pages

Get key selling phrases for your products

Learn how to grab your readers attention in a few seconds

Learn how to search engine optimize your online product information

Understand how to balance the customer experience with search engine optimization

Learn how to optimize your text so that its readable on the Internet

Web Merchandising for Maximum Sales

Gain valuable insights into selling and psychology

Learn to categorize your products for optimal impact

Learn how to merchandise products effectively for optimum sales

Understand how to cross-sell effectively

Discover intelligent tools to enhance online merchandising

Know what and how to implement social and search merchandising

Packed with case studies and practical hands-on workshops

What else?

Subscribers will have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

SHARE YOUR ACHIEVEMENT ONLINE

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

Share on their LinkedIn profile
Announce over social media, through email and WhatsApp
Share with recruiters and employers
Maintain an online career journey with helpful salary insights
Get a downloadable certificate and embed their certification badge on their résumé or website

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COB CERTIFIED WEB MERCHANDISER

Sales Boosting Web Merchandiser Course

CLASSROOM OPTION

Where is this course available?

How should your online store enable optimal web merchandising?

Content Strategy and Customer Experience

Understand your audience

Engage your audience to buy, subscribe and interact

Writing for the Web

Web Merchandising for Maximum Sales

Exam Day

E-LEARNING EDITION

Learn Now Pay Later

*Multi-User Licenses

Understand your audience

Web Content that Sells

Writing for the Web

Web Merchandising for Maximum Sales

What else?

A subscription includes access to the following downloadable e-books:

SHARE YOUR ACHIEVEMENT ONLINE

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

YOU MAY ALSO BE INTERESTED IN:

COB CERTIFIED WEB MERCHANDISER

Sales Boosting Web Merchandiser Course

CLASSROOM OPTION

​Where is this course available?

E-LEARNING EDITION

Learn Now Pay Later

*Multi-User Licenses

SHARE YOUR ACHIEVEMENT ONLINE

​​Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -

YOU MAY ALSO BE INTERESTED IN:

Where is this course available?

Once delegates have passed their exams, they will be awarded their own unique verifiable credential (Secured through Blockchain), they can: -