WHAT IS E-BUSINESS STRATEGY?
E-Business Strategy Definition
E-Business strategy is not just for Internet Businesses. An e-business strategy is essential to any organization conducting business over the Internet. It defines both your short-term and long-term e-business goals and involves careful and skilled planning.
E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organizational and IT strategic plans.
E-Business Strategy and planning includes:-
-
E-Risk management and contingency planning
-
Web site technology, applications, tools such as AI, infrastructure, security, resources and budget
-
Web site content - Information architecture, customer experience, design, branding and marketing
-
Marketing planning and budgeting
-
E-Commerce planning (if relevant)
-
HR & Change management strategy
-
Finance, Legal and Digital Governance
E-Business is multi-disciplinary, and therefore involves collaboration among stakeholders and experts from all relevant departments in an organization. Depending on the resources and know-how available within an organization, additional input may be required from outside experts and consultants.
In some organizations, they have a separate e-business department or digital transformation team, and in others they realize that the ‘e’ in e-business is simply part of every departments role. However, there has to be an owner or a manager of the strategic plan, and it’s critical that they have some strategic and managerial insight of all those disciplines.
LEARN MORE
The Echo E-Strategy Methodology™ developed by our President Deborah Collier in 2007, is used by leading organizations around the globe and is taught during both COB Certified E-Business Manager Classroom & E-Learning Programs, as well as in our COB Certified E-Business Leader & COB Certified CXO Programs.
Article of Interest: Top 5 2024 Digital World Predictions