MARKETING
COURSES
COB Certified
Marketing Leader
Our two-part program incorporates the COB Certified Digital Marketing Manager certification program, as a foundation, with our exclusive Strategy and Innovation Program.
The Leader Strategy and Innovation Program includes training and certification on deploying and understanding advanced analytics and artificial intelligence, future technology, strategic planning, governance and innovation, and advanced practical workshops. Our program includes the latest insights on artificial intelligence and emerging technologies relevant to this role.
COB Certified
Digital Marketing Manager
Plan, attract and engage! Our powerful digital marketing program for managers, leaders and teams, will help your organization develop and implement a powerful digital marketing strategy, maximize sales and enhance your brand’s reputation. It incorporates our own established method and templates for digital marketing, advertising strategy and planning, now with training on artificial intelligence and analytics for managers included.
This practical program is delivered as an on-site consultative course, public course with forthcoming Licensed Training Providers, and as blended Live Online with cutting-edge interactive e-learning. Our program includes the latest insights on artificial intelligence and emerging technologies relevant to this role.
COB Certified
Marketing Executive
Delegates and subscribers will gain high-impacting practical learning in digital marketing by expert practitioners for practitioners. They will experience a marketing career boost and learn powerful traditional and digital marketing practices and techniques and gain an industry professional certification.
Adapted from established classroom training attended by organisations such as Oman Ministry of Education, Warner Music, Skype, Schneider Electric, Mars, John Lewis, House of Fraser, Three, L'Oréal and more, our program is offered as part of a broader on-site consultative classroom course, or via e-learning. Our program includes the latest insights on artificial intelligence and emerging technologies relevant to this role.
COB Certified
Content Strategist
Adapted from our established classroom training attended by professionals at Skype, Warner Music Group, John Lewis, Three, Mars, L'Oréal, international government ministries, banks, airlines and more. This practical program teaches powerful techniques with interactive workshops in content strategy and planning, wireframing and storyboarding, audience engagement, internet psychology and SEO web writing for maximum engagement.
This content strategy training also features as a core component in our management programs and is offered as part of a broader on-site consultative program. Alternatively, subscribers can sign-up to the interactive e-learning edition of this powerful program. Our program includes the latest insights on artificial intelligence and emerging technologies relevant to this role.
COB Certified
Web Writer
Subscribers will learn how to plan, structure, and write engaging search engine optimized content for the web. This short but powerful course is offered as an interactive e-learning course.
It is suitable for writers, bloggers, publishers and journalists, marketers, portal and intranet managers, small business owners providing content to their website developer. Our program includes the latest insights on artificial intelligence and emerging technologies relevant to this role.
COB Certified
Category Manager
Our valuable sales and customer-focused international category manager marketing and online selling certification course will help delegates and subscribers to develop and implement a powerful digital marketing strategy. They will be able to present and sell products effectively online, as well as maximizing the value of shopping baskets, by effective cross-selling and up-selling.
Ideal for existing and new retail marketers, aspiring category managers and traditional marketers. This high-value consultative program can be offered as on-site consultative course, within one of our broader team programs. Alternatively, professionals can study via our cutting-edge interactive e-learning program combined with a live online trainer from the retail industry. Our program includes the latest insights on artificial intelligence and emerging technologies relevant to this role.