MASTER OF DIGITAL
BUSINESS MANAGEMENT
Unique Industry Master Program
Our pioneering 'Master of Digital Business Management' program combines all three of our management certification programs with practical workplace consultation, coaching and assessment of completed business objectives.
Part 1 - Completion of our three Management Programs
Professionals can take the three COB Certified Manager certification programs and exams through our interactive e-learning and webinar program at $4,950 / £3,650 / €2,935.
Alternatively, organizations can sponsor classroom training as part of a broader consultative on-site training conference with our leading industry experts.
Part 2 - Practical Workplace Assessment
A practical assessment for your COB Certified Master of Digital Business Management, is organized in collaboration with your employer. The three individual COB Certified Manager programs are designed to equip you to do the following: -
DIGITAL BUSINESS
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Develop, take responsibility, or contribute to your organization's e-business strategic plan
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Identify, understand or manage e-risks or ensure that e-risks are identified and managed in the organization
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Assess team and supplier responsibilities for implementing e-commerce, digital marketing, online content and customer experience
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Identify and select the right choice of suppliers for your selected activities
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Identify current e-business activities needing improvement or change
E-COMMERCE
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Develop an e-commerce plan, take responsibility, or contribute to your organization's e-commerce initiative
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Identify, understand or manage e-commerce risks or ensure that e-risks are identified and managed in the organization
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Assess or understand team and supplier responsibilities for implementing e-commerce, digital marketing, online content and customer experience
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Lead or contribute to online store structure, product categorization and merchandising needs
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Identify and select or help to select the right choice of suppliers
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Identify current e-commerce activities needing improvement or change
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Based on the introductory digital marketing lessons, identify e-marketing activities needing improvement or change
MARKETING
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Assess and contribute to the improvement of your organizations email marketing, social media marketing, SEO and digital advertising activities
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Develop or work collaboratively to develop creative marketing and advertising campaigns to engage your target audiences to buy, subscribe and interact
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Develop an effective digital advertising plan, to maximize return-on-investment
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Develop an effective Social Media Game Plan™ to support branding, enhance your reputation and support sales generation
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Build and manage an effective multi / omni-channel marketing team, or contribute as part of that team
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Select and work effectively with resources including staff and suppliers
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Lead or contribute to the enhancement of corporate or brand web sites to maximize online engagement, usability and sales
Consultancy, Results and Assessment
Digital Skills Authority has a real-world approach to its skills education and certifications. Our COB Certified Master of Digital Business Management, combines a mix of consultation, coaching and ongoing assessments with you and your organization's teams.
Fees and assessment from our industry experts will depend on the size and complexity of your organization, timeline and amount of work required. Our goal is to enable you and your organization to succeed, and move you forward in your career with both hands-on real-world experiences, and an industry credential.
